Last updated: 7/2009

er this question in the affirmative and explain why people will choose your restaurant, there is something you should do before you go any further.
You MUST evaluate the restaurants you will be competing with.
This is the most elementary, yet most important step you should take, before doing anything else, to help ensure your success. To be very blunt, you should know before you even open your doors whether or not your restaurant will be successful. If you can¡¯t open a restaurant that¡¯s better than the competition, why open one in the first place? If you can¡¯t clearly state how you will beat the competition, you risk losing a lot of money based on a hunch.
Dear Friend,
I¡¯ve seen too many restaurateurs¡¯ dreams destroyed because they believed, without proof, that their restaurants would be very successful. Such restaurateurs (especially the experienced ones) thought they had all the answers. Quite often, they know how to manage or operate a restaurant, but very few of them know how to create a successful restaurant.
I¡¯ve heard the bold talk, from so many start-up and experienced owners, silenced by empty dinning rooms and shrinking bank accounts. I¡¯ve had owners cry right in front of me, because they couldn¡¯t ¡°do it¡± anymore. It¡¯s truly a gut wrenching, sinking feeling that I would like to help you avoid.
This is why I put up this website and created a restaurant competitive analysis package called The Ultimate Restaurant Customer Magnet. Before we get to that, let¡¯s get to the heart of the matter.
Why do so many restaurants fail?
If you exclude acts of God and things that are beyond the owner¡¯s control, a restaurant fails for one very simple reason:
People chose to eat at some other restaurant.
Sounds too simple, doesn¡¯t it? It is simple, but most restaurant owners fail to understand why people choose the way they do.
So, what makes a customer choose one restaurant over another?
That¡¯s the correct question to ask and the answer will make your restaurant very, very successful.
You¡¯re probably thinking it¡¯s the restaurant that has good food and good service. This is a half-truth and it¡¯s a trap that many owners fall into. You can provide what you deem to be good food and service and still fail. What¡¯s ¡°good¡± is determined by your future customer's perception of what is ¡°good.¡±
And since a customer's perception of what is "good" changes from market to market, the answer to the question, "What makes a customer choose one restaurant over another?", changes from market to market, hence the reason for doing a competitive analysis.
But a simple answer is this: People choose restaurants that they perceive to offer them the best value. Perceived Value has two components:
The perceived quality of the overall restaurant experience.
Perceived price.
Once you understand and put this concept to use, you will be well on your way to creating a successful restaurant. This is the foundation for attracting customers like a magnet.
Please don¡¯t misunderstand what is being written here. Although you can't make customers choose your restaurant, you can greatly influence their decision making process.
There¡¯s no trickery involved. It¡¯s just a matter of taking a close look at what your direct competitors are offering and using that information to your competitive advantage.
The Ultimate Restaurant Customer Magnet package was created to help you do just that.
Remember this if you forget everything else: You don¡¯t have to create the best restaurant ever devised by man; you just have to be better (in the eyes of your customers) than your competition.
Are you ready to leave your future competitors in the dust, even before you open your doors?
Would you like to:
See where you need to stand, in the eyes of your future customers, in order to beat the competition?
Rate each of your competitors based on ten quality attributes (those things that influence customers to choose one restaurant over another)?
Identify the strengths and weaknesses of your competitors?
Discover how best to compete in your specific market?
Know whether or not your idea is feasible? (Sometimes, you won¡¯t have enough money to compete effectively. Sometimes, you¡¯ll find that opening a restaurant in a particular market will be difficult to make a profit. It¡¯s best to know this now rather than later when you¡¯re thousands of dollars in debt.)
Stimulate ideas to achieve and secure a competitive advantage?
Identify untapped opportunities?
Determine the correct price to charge to attract the customers you want?
Know a reliable, accurate, and easy way to calculate your restaurant's annual sales?
Examining the competition is the beginning of success.
Without examining your competition and developing strategies to compete, your restaurant will be impotent and most likely fail. But that doesn¡¯t have to be the case with you.
This package will take you step-by-step through the process of conducting a mostly unknown, but highly informative and very powerful restaurant competitive analysis that will help you succeed.
If you take advantage of the information that will be revealed to you through The Ultimate Restaurant Customer Magnet package, you will create a better restaurant, make more money, and leave your competitors scratching their heads in utter confusion.
Analyses of this type are often reserved for big corporations that pay statisticians and market researchers thousands of dollars to give them access to the information that it reveals. You definitely won¡¯t find this analysis in any ¡°how to¡± restaurant book.

The Ultimate Restaurant Customer Magnet package contains:
A step-by-step guide that will take you through the entire process of performing a restaurant competitive and strategic analysis.

A comprehensive colored coded Quality Satisfaction Evaluation Guide, which will be used to
accurately rate your competitors based on ten quality attributes.

An easy to use Microsoft Excel workbook, which allows you to see how your restaurant will rate one-on-one with each competitor, and it also allows you to perform ¡®what if¡¯ scenarios to find the best competitive position to be in to beat the competition.

It's easy to use!

All you have to do is punch in a few numbers and Excel will do all the calculations for you!

Bonus!
Download The Ultimate Restaurant Customer Magnet now, and you will also get
Free Email Support!
That's right, if you need any assistance while conducting the analysis, just send me an email with your question. My goal is to help you succeed. (My personal email address will be provided to you in The Ultimate Restaurant Customer Magnet package.)
And all with a 100% money-back guarantee!
Best of all, you don't have to wait several days to receive this package in the mail. Once you click the button below and your payment is verified, you will be sent to a download page in a matter of a few seconds.
The Ultimate Restaurant Customer Magnet package is available now for immediate download for only $193.00
It's now only $82.00 for a very limited time.

If you think that¡¯s a lot of money or you just can't afford it, please do not order this product. You are not ready to start a restaurant. This $193.00 is no comparison to the amount of money you would have to spend to start a restaurant.
This package is intended for people that are serious about starting a restaurant. If you¡¯re just ¡°kicking¡± the idea around, there¡¯re plenty of ¡°how to¡± restaurant books available to satisfy your curiosity.
Although performing this analysis will be both fun and exciting, it will also be work. You are creating the foundation of your restaurant¡¯s success, so it¡¯s imperative that¡¯s done correctly. So if you¡¯re past the point of dreaming and to the point of acting, now is the time to act.

Imagine your future in the restaurant business as you deserve it to be. You can reach your dreams and achieve your goals. All you have to do is decide to take that first step and do it.
¡°There is one quality which one must possess to win, and that is definiteness of purpose, the knowledge of what one wants and a burning desire to possess it.¡±
~ Napoleon Hill
To recap, The Ultimate Restaurant Customer Magnet package includes:
A Step-by-Step Guide to performing a powerful restaurant competitive and strategic analysis. In 3 easy steps you will know what you need to do to beat the competition.
A Quality Satisfaction Evaluation Guide to be used to rate each competitor on 10 quality attributes.
An easy to use Excel workbook that will turn your raw data into highly useable information so you can actually see how to position your restaurant in the eyes of your future customers so they will choose your restaurant, rather than your competitors'.
Bonus: Free Email Support! Use it while it lasts.
Requirements: Adobe Acrobat Reader (a free download) and Microsoft Excel 97 or later.
And all with a 100% money-back guarantee, so you can feel secure in making a decision now.

To take advantage of this offer, order now because the free email support and price won¡¯t last forever. Once you click the button below and your payment is verified, you will be sent to a download page in a matter of a few seconds!
Click the Button to Download Everything Now!
$193.00
Only $82.00 for a very limited time!

PS- There is no reason you should leave this page empty handed. As